THEHACKCITY

  Google is currently in the testing phase of a new approach to delivering ads on the YouTube app for TVs. Users can anticipate encountering fewer, albeit longer, ads. This shift is aimed at enhancing the viewing experience, particularly during extended content, akin to the customary commercial breaks seen in linear TV programming. Additionally, YouTube is working on refining the ad timer for TV, aiming to provide a clearer indication of the remaining time in the ad break. Currently, YouTube displays the length of a specific ad along with a placeholder indicating "Ad 1 of 2," which doesn't offer a precise estimate of the break's duration. The company has announced plans to commence testing this updated timer, focusing on the total duration of the ad break, in the near future. Earlier this year, YouTube introduced 30-second unskippable ads for TV viewers. In April, the company reported reaching 150 million viewers through connected TVs in the U.S. According to the late...

  Starting in November, YouTube is streamlining ad controls for creators. Instead of individual settings for pre-roll, post-roll, skippable, and non-skippable ads in YouTube Studio, creators will now have the option to enable or disable ads before or after a video. If ads are enabled, YouTube will determine the appropriate placement, whether it's pre-roll, post-roll, skippable, or non-skippable, according to a notice on a support document authored by "Rob," a member of the YouTube team. YouTube contends that most creators won't experience a significant impact, as many of these ad formats are already enabled by default. Rob stated, "In the last year, for long-form videos that were enabled for monetization at the time of publishing, more than 90 percent of videos had pre-roll, post-roll, skippable, and non-skippable ads turned on." However, for creators seeking finer control over the types of ads shown to their viewers, this change may be disappointing. Additi...