YouTube is testing longer but fewer ads on TV for some users

Google is currently in the testing phase of a new approach to delivering ads on the YouTube app for TVs. Users can anticipate encountering fewer, albeit longer, ads. This shift is aimed at enhancing the viewing experience, particularly during extended content, akin to the customary commercial breaks seen in linear TV programming.

Additionally, YouTube is working on refining the ad timer for TV, aiming to provide a clearer indication of the remaining time in the ad break. Currently, YouTube displays the length of a specific ad along with a placeholder indicating "Ad 1 of 2," which doesn't offer a precise estimate of the break's duration. The company has announced plans to commence testing this updated timer, focusing on the total duration of the ad break, in the near future.

Earlier this year, YouTube introduced 30-second unskippable ads for TV viewers. In April, the company reported reaching 150 million viewers through connected TVs in the U.S. According to the latest announcement, people are now consuming over 700 million hours of YouTube content on TV screens every day. This underscores the significant role TV screens play in the company's advertising strategy.

In March, the company unveiled a multiview feature for sports, enabling users to watch multiple games simultaneously. In June, this feature was extended to non-sports content.

Beyond YouTube ads, Google revealed that starting in November, it will be streamlining certain ad controls for creators. They will now have the option to enable or disable pre-roll, post-roll, skippable, and non-skippable ads, but the specific format will be determined by YouTube's system. Additionally, creators will have the ability to manually insert ads during a live stream.

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Youtube is removing some ad control for creators

AT&T Resets Millions of Customer Passcodes After Data Leak: What You Need to Know

AT&T recently confirmed a significant data breach affecting over 7.6 million current customers and 65 million former customers. The leaked information, which dates back to 2019 or earlier, includes personal details like names, addresses, phone numbers, and social security numbers. Fortunately, financial information and call history were not compromised. In response to the breach, AT&T has reset passcodes for affected customers. Passcodes, usually four-digit numbers, serve as an additional layer of security when accessing accounts. However, security experts warn that the encrypted passcodes leaked alongside customer information could be easily deciphered, posing a risk of unauthorized account access. Affected customers are advised to set up free fraud alerts with major credit bureaus and remain vigilant for any suspicious activity related to their accounts. AT&T is proactively reaching out to impacted customers via email or letter to inform them about the breach and the meas...

Elon Musk Launches Macrohard: New AI Company to Rival Microsoft

Elon Musk has unveiled his latest venture, a groundbreaking AI company named Macrohard , set to challenge Microsoft’s software dominance using cutting-edge artificial intelligence technology. This strategic move highlights Musk's ambition to disrupt the tech industry by creating innovative AI solutions that could potentially redefine productivity software and development tools. Macrohard: Revolutionizing Software with Artificial Intelligence Announced by Musk on X (formerly Twitter), Macrohard is positioned as a direct competitor to Microsoft, aiming to build AI-driven alternatives to traditional software ecosystems. “It’s a tongue-in-cheek name, but the project is very real,” Musk confirmed, emphasizing Macrohard's mission to leverage AI for comprehensive software simulation and automation. Musk stated, “In principle, since software companies like Microsoft do not manufacture physical hardware, it should be possible to replicate them entirely with AI,” stressing the potential ...

Sam Bankman-Fried sentenced to 25 years in jail for FTX fraud

FTX co-founder Sam Bankman-Fried has been sentenced to 25 years in prison for his involvement in seven counts of conspiracy and fraud related to the collapse of the cryptocurrency exchange he established. The judge handed down a sentence of 240 months for four charges and 60 months for two others, along with ordering Bankman-Fried to forfeit more than $11 billion, including property, as recommended by prosecutors. The judge's decision fell short of the 40 to 50 years requested by prosecutors, but exceeded the defense's plea for six and a half years, though it was notably less than the maximum sentence of 110 years. During the trial, it was revealed that Bankman-Fried was aware of the risks FTX faced, misused customer funds, and knowingly engaged in wrongful activities. He justified his actions by weighing the risk of getting caught against potential gains. The judge dismissed claims that customers would be reimbursed, highlighting that FTX customers suffered losses of $8 billio...

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