A BMW executive informed Autocar magazine that the company will discontinue its $18 monthly subscription for heated seats. Instead, the carmaker intends to maintain a subscription model for specific features. BMW drivers can now enjoy the convenience of having their heated seats activated without any additional charges. Pieter Nota, the board member for sales and marketing at the German car manufacturer, revealed in an interview published on Thursday that consumers will no longer be billed for functionalities already included in their vehicles. This includes the approximately $18 monthly fee, or $180 annually, to activate the pre-installed heated seats. BMW cars typically range in price from the low $30,000s to the high $70,000s in the US. In 2020, the company had indicated the possibility of implementing subscription charges for features already present in the vehicles. It appears that seat warming charges were introduced in 2022. Nota clarified, "We no longer offer seat heatin...