Netflix to launch Rs299 plan in India

Netflix to launch Rs 299 plan in India. Netflix will charge Rs 299 a month for a “Mobile+ plan”. According to an Economic Times report, Netflix in India has brought this new entry-level plan on a pilot basis.  Netflix has named this plan ‘Mobile +’. Currently, this plan is in the testing period. In this period, Netflix will charge Rs 299 per month for this plan. Netflix is ​​trying to increase its user base with this cheap plan.

New Netflix Mobile+ plan, allows users to stream content on just one device at a time. However the Mobile+ plan allows users to stream on a computer/laptop as well in phone and tablets.

Spokesperson of Netflix told to BGR India “We launched the mobile plan in India to make it easier for Netflix. We want to see if members like the added choice Mobile+ brings. We will only roll it out long-term if they do get positive response.Netflix had fewer than half a million subscribers. Today, it has 203.66 million paying members. And the company’s market cap is well over $200 billion

Netflix scores with Stream Fest in India as global subscriber base crosses 200 million. Netflix has one of biggest libraries of TV shows and movies.


OTT (Over-the-top) media service in India

India has always been a key market for OTT platform. Thanks to Covid19 lockdown the world stumbled upon the reality of entertainment in the digital space.

NETFLIX has ruled has the streaming service industry despite new companies, like Disney + Hotstar and Amazone  prime.

Currently Top10 BEST OTT apps/ platforms in India

  1. Disney+ HOTSTAR  is arguably the most popular OTT platform in India.
  2. Netflix.
  3. Amazon prime video
  4. Zee5.
  5. Sony Liv.
  6. VOOT.

OTT platforms/streaming services have seen outrageous growth in India over the past few years. They are close to overtaking cable and satellite pay-TV. According to reports, the video streaming service market size could balloon up to Rs 4,000 Crore by the end of 2025. 

Netflix has reported a significant growth in India revenue from INR 58.04 Cr in FY2018, to INR 470 Cr in FY2019, and then INR 900 Cr in FY2020. India falls in the Asia Pacific region for the US-based company, which was the second-largest contributor to the yearly tally with 93 lakhs. new subscribers in 2020.reported a revenue of Rs 923.7 crore and a net profit of Rs 8.9 crore. Netflix India FY20 revenue

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