Google Delays Privacy Sandbox Initiatives, Continues Support for 3rd Party Cookies

Google Delays Privacy Sandbox Initiatives, Continues Support for 3rd Party Cookies.

Google announced that support for third-party cookies would be extended until late 2023, giving marketers more than a year extension from the previous plan to block third-party cookies by 2022. The Privacy Sandbox initiatives will be delayed while more testing takes place.

Google said Thursday it’s pushing back its plan to kill off third-party tracking cookies in Chrome.
It now expects to phase out cookies and replace them with tech from its Privacy Sandbox by 2023.
The delay comes after Google pledged to give oversight of the cookie changes to the UK’s antitrust watchdog.

“While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” Chrome’s Privacy Engineering Director, Vinay Goel, said Thursday.

Google first announced its intentions to kill off the tracking cookies, which advertisers use to track users around the web and target them with ads, in January last year. The company said the plan, which originally had a “two-year” deadline, was to replace third-party cookies with more privacy conscious technologies.

Google plans to follow a two-stage rollout process for new sandbox feature.

Stage 1: Stage one will begin in late 2022 once testing is complete and APIs are launched in Chrome. At this time, publishers and advertisers will have time to migrate. Google plans to give 9 months for adoption and will monitor adoption and feedback during this time before proceeding.
Stage 2: Stage two will begin in mid-2023. At this point, Chrome will phase out support for third-party cookies over a three month period with the plan to fully remove support by the end of 2023.

The Goal of the Privacy Sandbox

Google’s privacy sandbox initiatives are meant to help protect people’s privacy, while still giving publishers and advertisers the ability to monetize data, which in turn keeps the web open and accessible. The goal is to create a solution that circumvents and discourages more alternative tracking solutions such as fingerprinting.

Signal Introduces Usernames for Encrypted Messaging: A Secure Way to Connect

Signal, the encrypted messaging service, is launching a new feature in the coming weeks: support for usernames. This beta feature allows users to establish unique usernames, enabling connections without divulging phone numbers. source: Signal Blog To create a username, navigate to your settings and select "Profile." Once you've chosen a unique username, generate a QR code or link to share with others. Recipients can connect by entering your username into the chat bar. Usernames can be changed at any time, though previous usernames may be claimed by others. Signal began testing usernames last fall. Unlike social media platforms, Signal usernames do not serve as logins or public handles. They offer a discreet means of communication without revealing personal phone numbers. While a phone number is required to register for Signal, sharing it is optional. Usernames remain private and do not appear on profiles or in chats unless shared explicitly. As Randall Sarafa, Signal'

AT&T Resets Millions of Customer Passcodes After Data Leak: What You Need to Know

AT&T recently confirmed a significant data breach affecting over 7.6 million current customers and 65 million former customers. The leaked information, which dates back to 2019 or earlier, includes personal details like names, addresses, phone numbers, and social security numbers. Fortunately, financial information and call history were not compromised. In response to the breach, AT&T has reset passcodes for affected customers. Passcodes, usually four-digit numbers, serve as an additional layer of security when accessing accounts. However, security experts warn that the encrypted passcodes leaked alongside customer information could be easily deciphered, posing a risk of unauthorized account access. Affected customers are advised to set up free fraud alerts with major credit bureaus and remain vigilant for any suspicious activity related to their accounts. AT&T is proactively reaching out to impacted customers via email or letter to inform them about the breach and the meas

Safeguarding Internet Privacy: Supreme Court of Canada Upholds Protection of IP Addresses

In a recent ruling, the Supreme Court of Canada affirmed the significance of privacy rights concerning internet addresses. The court declared that police cannot simply obtain a suspect’s IP address without a court order, emphasizing the expectation of privacy that Canadian residents hold for such information. The court's decision stemmed from a case in 2017 involving Calgary police investigating fraudulent online activities at a liquor store. Initially, police demanded IP addresses from a credit card processor, which eventually led to obtaining subscriber information from Telus. This information was pivotal in making arrests and securing convictions in multiple offenses. Despite previous convictions, the accused contested the legality of obtaining IP addresses without proper authorization. The Supreme Court, in a 5-4 decision, asserted that IP addresses carry a reasonable expectation of privacy, necessitating judicial approval before access. The ruling emphasizes that obtaining jud

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