Skip to main content

Google Delays Privacy Sandbox Initiatives, Continues Support for 3rd Party Cookies

Google Delays Privacy Sandbox Initiatives, Continues Support for 3rd Party Cookies.

Google announced that support for third-party cookies would be extended until late 2023, giving marketers more than a year extension from the previous plan to block third-party cookies by 2022. The Privacy Sandbox initiatives will be delayed while more testing takes place.

  • Google said Thursday it’s pushing back its plan to kill off third-party tracking cookies in Chrome.
  • It now expects to phase out cookies and replace them with tech from its Privacy Sandbox by 2023.
  • The delay comes after Google pledged to give oversight of the cookie changes to the UK’s antitrust watchdog.

“While there’s considerable progress with this initiative, it’s become clear that more time is needed across the ecosystem to get this right,” Chrome’s Privacy Engineering Director, Vinay Goel, said Thursday.

Google first announced its intentions to kill off the tracking cookies, which advertisers use to track users around the web and target them with ads, in January last year. The company said the plan, which originally had a “two-year” deadline, was to replace third-party cookies with more privacy conscious technologies.

Google plans to follow a two-stage rollout process for new sandbox feature.

  • Stage 1: Stage one will begin in late 2022 once testing is complete and APIs are launched in Chrome. At this time, publishers and advertisers will have time to migrate. Google plans to give 9 months for adoption and will monitor adoption and feedback during this time before proceeding.
  • Stage 2: Stage two will begin in mid-2023. At this point, Chrome will phase out support for third-party cookies over a three month period with the plan to fully remove support by the end of 2023.

The Goal of the Privacy Sandbox

Google’s privacy sandbox initiatives are meant to help protect people’s privacy, while still giving publishers and advertisers the ability to monetize data, which in turn keeps the web open and accessible. The goal is to create a solution that circumvents and discourages more alternative tracking solutions such as fingerprinting.

Labels:

Popular posts from this blog

AT&T Resets Millions of Customer Passcodes After Data Leak: What You Need to Know

AT&T recently confirmed a significant data breach affecting over 7.6 million current customers and 65 million former customers. The leaked information, which dates back to 2019 or earlier, includes personal details like names, addresses, phone numbers, and social security numbers. Fortunately, financial information and call history were not compromised. In response to the breach, AT&T has reset passcodes for affected customers. Passcodes, usually four-digit numbers, serve as an additional layer of security when accessing accounts. However, security experts warn that the encrypted passcodes leaked alongside customer information could be easily deciphered, posing a risk of unauthorized account access. Affected customers are advised to set up free fraud alerts with major credit bureaus and remain vigilant for any suspicious activity related to their accounts. AT&T is proactively reaching out to impacted customers via email or letter to inform them about the breach and the meas...
Read more

Sam Bankman-Fried sentenced to 25 years in jail for FTX fraud

FTX co-founder Sam Bankman-Fried has been sentenced to 25 years in prison for his involvement in seven counts of conspiracy and fraud related to the collapse of the cryptocurrency exchange he established. The judge handed down a sentence of 240 months for four charges and 60 months for two others, along with ordering Bankman-Fried to forfeit more than $11 billion, including property, as recommended by prosecutors. The judge's decision fell short of the 40 to 50 years requested by prosecutors, but exceeded the defense's plea for six and a half years, though it was notably less than the maximum sentence of 110 years. During the trial, it was revealed that Bankman-Fried was aware of the risks FTX faced, misused customer funds, and knowingly engaged in wrongful activities. He justified his actions by weighing the risk of getting caught against potential gains. The judge dismissed claims that customers would be reimbursed, highlighting that FTX customers suffered losses of $8 billio...
Read more

What is a VPN and why would you need one?

  Understanding VPN: A Comprehensive Guide for Beginners In today's digital age, the internet is an essential part of our daily lives. From online banking and shopping to social networking and entertainment, we rely on the internet for numerous activities. However, with the increasing reliance on the internet, concerns about online privacy and security have become more prominent. This is where a VPN comes into play. If you're unfamiliar with the term, this guide will explain what a VPN is, how it works, and why you might want to consider using one. What is a VPN? VPN stands for Virtual Private Network. It is a service that creates a secure, encrypted connection between your device (such as a computer, smartphone, or tablet) and the internet. Think of it as a private tunnel through which your data travels, hidden from prying eyes. How Does a VPN Work? When you connect to the internet without a VPN, your data travels through your Internet Service Provider (ISP) and can be potenti...
Read more