BBC Introduces an 'Experimental' Mastodon Server




The BBC, one of the leading news outlets, has taken a significant step by launching its own "experimental" Mastodon server. This move positions the BBC as one of the first major media organizations to join the Twitter alternative. The server, accessible at social.bbc, showcases posts from various BBC accounts, including BBC Radio 4, BBC Taster, BBC Research & Development, and more. Although the BBC plans to test the server for six months before making a final decision on its continuation, it marks an exciting venture into the world of decentralised social networking.


Discovering the BBC's Mastodon Server

Unlike traditional social media platforms, the BBC's Mastodon server does not allow users to create accounts or posts directly on the instance. Instead, users can interact with the server by leaving replies from their existing instances and following the BBC's accounts. This approach offers a unique experience for users who can engage with the BBC's content without needing to join the server directly.

Content Moderation Concerns

While the BBC embraces the "hands-off" approach to content moderation on Mastodon, it acknowledges the potential challenges. Unlike platforms with centralized moderation teams, Mastodon relies on individual servers to enforce their content guidelines. This means the BBC has limited control over the responses to its posts. Despite this, the BBC sees it as an acceptable risk and an opportunity to explore the potential value Mastodon can offer.

Aligning with the Principles of the Fediverse

The BBC finds the principles of the Fediverse, including local control, quality content, and social value, to be more aligned with its public purposes than those of commercial networks like Twitter. The experimental Mastodon server allows the BBC to learn about the platform's value, associated costs, and the effort required to maintain it.

Mastodon's Noteworthy Challenges

Mastodon has garnered attention for its decentralization, but it hasn't been without its challenges. Stanford researchers recently raised concerns about the presence of child sexual abuse material (CSAM) on Mastodon. The varying moderation policies across instances have contributed to this issue, highlighting the need for careful consideration in content moderation practices.

Comparing with the Financial Times' Experience

The Financial Times, another prominent media organization, also ventured into Mastodon by establishing its own server. However, it shut down the server shortly after its launch due to several issues. These included legal and reputational concerns, as well as a significant increase in maintenance costs triggered by the server's growth. The BBC's approach, not allowing user account creation, could potentially lead to a more positive experience compared to the Financial Times' encounter.


With its experimental Mastodon server, the BBC pioneers the way for major news outlets to explore decentralized social networking. The platform offers unique opportunities for user engagement while presenting content moderation challenges. By embracing Mastodon's principles, the BBC aims to evaluate the value it brings and the efforts involved, paving the way for an exciting chapter in the world of online media.

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