Skip to main content

Apple discontinued smart electric car research and development project

Apple has made the decision to halt its highly anticipated "Project Titan," an initiative aimed at developing an electric car, as reported by Bloomberg. The company conveyed this internal announcement on Tuesday, indicating that a significant portion of the 2,000-person team involved in the project will transition their focus towards generative AI endeavors.

Jeff Williams, Apple's chief operating officer, along with Kevin Lynch, a vice president overseeing the project, informed employees about the discontinuation of Project Titan, according to Bloomberg. The report further suggests that there will be layoffs, although the extent of the workforce affected remains unclear.

Rumors surrounding Apple's pursuit of building its own electric vehicle have circulated for years, with recent speculation indicating ongoing efforts in the project. Wired disclosed earlier this month that Apple had logged over 45,000 miles in 2023 using its autonomous driving technology. Bloomberg, in January, reported that Apple postponed the anticipated launch of the car to 2028. The Verge reached out to Apple for comment but received no immediate response.

The genesis of rumors surrounding Apple's secretive car project, dubbed Project Titan, dates back to 2015. Apple recruited key figures from the automotive industry, including former directors from Tesla and the former CEO of Canoo, an electric vehicle startup. However, the project encountered numerous obstacles over the years, including the departure of Doug Field, Apple's car chief, in 2021. A report from The Information in 2022 highlighted challenges such as staff turnover, shifting strategies, and internal skepticism.

Contrary to initial expectations, reports suggested that the Apple car, rumored to be priced below $100,000, might not feature the advanced self-driving capabilities initially envisioned. Redirecting resources towards AI aligns with Apple's reported investment in training its own AI model, known as Ajax. Apple CEO Tim Cook recently confirmed plans to introduce generative AI features later in the year, while rumors hint at AI enhancements for Spotlight and Xcode.

Although Apple may have shelved its ambitions for a self-driving electric vehicle, Sony and Honda are pressing forward with plans to open preorders for their Afeela electric cars with autonomous features in North America next year, targeting a rollout in 2026.

Popular posts from this blog

Safeguarding Internet Privacy: Supreme Court of Canada Upholds Protection of IP Addresses

In a recent ruling, the Supreme Court of Canada affirmed the significance of privacy rights concerning internet addresses. The court declared that police cannot simply obtain a suspect’s IP address without a court order, emphasizing the expectation of privacy that Canadian residents hold for such information. The court's decision stemmed from a case in 2017 involving Calgary police investigating fraudulent online activities at a liquor store. Initially, police demanded IP addresses from a credit card processor, which eventually led to obtaining subscriber information from Telus. This information was pivotal in making arrests and securing convictions in multiple offenses. Despite previous convictions, the accused contested the legality of obtaining IP addresses without proper authorization. The Supreme Court, in a 5-4 decision, asserted that IP addresses carry a reasonable expectation of privacy, necessitating judicial approval before access. The ruling emphasizes that obtaining jud

Signal Introduces Usernames for Encrypted Messaging: A Secure Way to Connect

Signal, the encrypted messaging service, is launching a new feature in the coming weeks: support for usernames. This beta feature allows users to establish unique usernames, enabling connections without divulging phone numbers. source: Signal Blog To create a username, navigate to your settings and select "Profile." Once you've chosen a unique username, generate a QR code or link to share with others. Recipients can connect by entering your username into the chat bar. Usernames can be changed at any time, though previous usernames may be claimed by others. Signal began testing usernames last fall. Unlike social media platforms, Signal usernames do not serve as logins or public handles. They offer a discreet means of communication without revealing personal phone numbers. While a phone number is required to register for Signal, sharing it is optional. Usernames remain private and do not appear on profiles or in chats unless shared explicitly. As Randall Sarafa, Signal'

Apple approves single letter name for twitter IOS app

In a series of noteworthy updates, Twitter, the popular social media platform, has officially rebranded itself to a single-letter name "X" on the App Store, marking a significant change in its visual identity. This move came after weeks of alterations to its social media handles, interface branding, and even web redirects, generating quite a buzz among its users and followers. Interestingly, Apple usually maintains a policy against allowing developers to name their apps with just a single character. However, it seems that Twitter's parent company, X Corp., led by the renowned entrepreneur Elon Musk, managed to secure an exception from Apple, granting them the unique opportunity to use "X" as the app's name. This exception was particularly significant, as the App Store Connect portal typically displays an error when developers attempt to use a single character as the app's name. In conjunction with the name change, Twitter also revamped its App Store tagl