Meta is proposing a significant change to its personalized, targeted ads in the European Union, according to a report by The Wall Street Journal. The company aims to make these ads an up-front opt-in choice for EU users, allowing them to decide whether they want to allow Meta to target ads based on their activities within the social media services. If the EU accepts Meta's proposal, users would have a three-month or longer window to make this decision. This move is an attempt by Meta to resolve its ongoing conflict with the EU regarding the use of personal data for advertisements under European privacy laws. Currently, EU users of Meta's platforms can opt out of targeted ads, rather than having the option to opt in. For those who choose to opt out, the company still targets ads using broader demographic data like general location and age range. The specifics of Meta's new proposal are yet to be disclosed, so it remains uncertain if generalized targeting will still be allowe...